Brief: Design the logo, branding, marketing materials, and visual design elements for CENTUM's annual tropical summit
Logo
The CENTUM SUMMIT logo was crafted to balance corporate professionalism with a sense of energy, celebration, and tropical escape—perfectly aligning with the tone of a high-impact, destination-based summit experience. The most iconic aspect of this design is the stylized 'T' in "SUMMIT," which seamlessly transforms into a palm tree. This is a deliberate nod to the event’s likely setting—a warm, relaxed destination—and adds a sense of adventure and leisure.
Branding
When designing the branding for this conference I was heavily influenced by the tropical location and chose a decorative sans-serif typeface with curves and sharp points that mimic the flowers and leaves in the background, and evoke the free-flowing and tropical feel of the conference itself.
A light yellow background surrounded by various tropical leaves, plants and flowers, was chosen to carry the warm and relaxing feeling of the conference throughout all the digital and physical branded materials
Digital Marketing
Prior to the event I helped coordinate a digital marketing campaign to advertise the event, and inform attendees of the various sessions and events that would be happening at the event. These efforts resulted in a record high 104 registrations for this event.
