Home Page
The primary goal of the Join CENTUM website is to attract and convert mortgage professionals by showcasing the brand's value proposition. To achieve this, the site is structured to guide visitors through a clear narrative:
Hero Section:
Immediately communicates CENTUM's core values
Benefits Overview:
Highlights key offerings, allowing users to quickly grasp the advantages of joining CENTUM
Membership Options:
Showcases the different membership options, allowing anyone interested to quickly access the relevant application form.
Testimonials:
Features real stories from current members, adding authenticity and building trust.
Product Pages
The product pages were designed first and foremost with the end user in mind. Mortgage professionals are busy, so it was important that all the product pages were concise, and able to communicate the information that our potential leads are most interested in, right up front. while allowing them the opportunity to dive deeper into the details if they are interested.
The newly designed website contributed to a much better SEO ranking as well as a 44% increase in lead form submissions.
