Brief: Design the logo, branding, and advertising campaign for the Mortgage Monitor app
Logo
The logo uses a strong, modern sans-serif typeface to establish a sense of reliability and professionalism. The standout feature of the logo is the stylized 'O' in "MONITOR," which doubles as a magnifying glass. This visual metaphor reinforces the brand’s core function: monitoring, examining, and uncovering key mortgage data. This element also adds a distinctive and memorable visual cue that helps with brand recall while making the logo feel more personalized and purposeful.
Branding
When designing the branding for Mortgage Monitor, I opted to pair screenshots, and mockups of the app with bright coloured backgrounds to add energy, and movement while allowing the mostly white and minimal UI elements of the app to stand out.
The colours of the gradients also utilize the colours found throughout the app in various charts and other data visualization methods.
White plain typography was chosen as it stands out on the dark background while harmonizing with the screenshots and mockups of the app.
Ad Campaign
In early 2025 I created and coordinated the launch of a 60-day ad campaign. This campaign spanned Google Ads, Social Media as well as traditional print media.
The campaign consisted of various still graphics, videos, and written content. Over the 60- day period we saw a 540% increase in traffic to the Mortgage Monitor page on our website, which translated into a 50% increase in leads.
