HOTEL GARDENIA

RING IN THE NEW SEASON

Logo | Photo Editing | Typography | Print

MISSION

Design a logo and two magazine advertisements for Hotel Gardenia using the supplied copy. Hotel Gardenia is situated in the beachfront neighborhood of Honolulu, Hawaii. The two ads will be placed in multiple tourism magazines to promote Hotel Gardenia and its services. The ads will target a broad range of audiences who have a special interest in Caribbean and Pacific Islands tourism.

PROCESS

The inspiration for the logo was the butterflyfish of which multiple species are endemic to Hawaii, it also has a very recognizable shape that made it an ideal choice for a logo. The primary colour used throughout the ads is a medium teal that is similar to the colour of the water at tropical beaches. Serif fonts were used to appeal to the older demographic as well as to help the audience trust the hotel.