Brief: Design the branding, marketing materials, and visual design elements for CENTUM's annual VISION Conference.
Presentation
Along with all the physical and digital marketing materials I also created the entire event presentation. The event presentation posed a unique challenge as in adition to two standard size projector screens on either side of the stage there was also a 30' LED screen behind the stage. As the LED screen was so bright special consideration needed to be made to make sure darker colours were used at appropriate times to avoid causing lighting issues with the presenters on stage.
Conference Materials
A wide variety of physical materials were made for the conference, including badges, agendas, large signage, and much more.
Digital Marketing
Prior to the event I helped coordinate a digital marketing campaign to advertise the event, and inform attendees of the various sessions and events that would be happening at the event. These efforts resulted in 361 registrations for the event.
Branding
When designing the branding for this conference I opted to lean heavily into the brand's primary colour, as the leadership team's primary concern was making sure that this conference was easily identifiable as a CENTUM event.
I chose a simple stylistic background that provides some motion and interest while still being versatile and able to be used in a variety of situations.